Brief
Kirill was looking to rebrand his company. He did not feel that the current logo and website he had really did his brand justice. He knew he delivered a great product, but the logo was just falling short. I knew I had my work cut out for me. I needed to create a logo that immediately communicates to the consumer the category that this business is in, and the quality that they can expect from it.
Meaning
Technically speaking, I needed to design a logo for Kirill that would look good on his website and in print. He wasn’t planning on using the logo in his videos. I mean, who wants their wedding video to double as an advertisement? Therefore, the logo needed to make people feel like they could TRUST the company BEFORE they even get a glimpse of what great work Kirill can do. Nothing builds trust quickly like great design.
A monogram is the unity of two letters or numbers working in harmony to create a memorable symbol. I ran with this theme in every concept that I had designed for Kirill. Out of the three final options I created, the one you see is the one he chose.
Kirill and I both agreed that this logo does the best job at representing the company. The precise alignment of all of its elements paired with the sharp, right angle corners creates a sensation of professionalism and perfectionism. It uses an Art Deco style which feels luxurious without feeling gaudy. It can function in any environment and with any color. In all honesty, I’m very proud of this one.
Strategy
The main purpose of this rebrand was to elevate the reputation of 4Real Wedding Films. Now, his clients view his website and are immediately impressed. Every visual is tied together cohesively, with the logo standing strong and being utilized in a variety of ways.
Kirill is now enjoying a consistent demand for his work. His clientele continues to grow while his portfolio looks stronger and better than ever. He also does not need to worry about rebranding anytime soon as the logo I provided has the longevity to keep up with the momentum of his business.
"Zach is the reason my company has been able to expand, even during a global pandemic. I came to him with my wedding film business and asked him to help develop my brand to reflect a more luxury-style company. I wanted to show the value of my wedding films, my service, and my vendor connections. Zach listened to all I had to offer and we quickly started visualizing what my brand and logo would look like. He had a quick turnaround and the logo and branding were exactly what I needed. I went from charging $2,400 to now charging $3,200 for my base package. I am working with my dream clients and vendors, and I couldn't be happier. Zach was personal, professional, and easy to work with! Thank you once again, Zach."
